Important On-Site and Off-Site SEO factors 

                                                         ON-PAGE SEO

1)  Keywords selection and Optimization.

2)  Content Formatting.

3)  Write Unique and keyword rich title tag.

4) Meta description tag- This is used to specify page descriptions.

5) Meta keyword tag-This Meta tag is used to specify keywords for pages.

6) Improving URL Structure.

7) Image tag Optimization

8) Improving Internal Linking- To ensure that website gets properly spidered and all

    the pages are found by the search engine.

9) H1, H2 Optimaztion- H1 and H2 Tags are HTML commands used to underline the

    most important parts of the web content i.e. targeted keywords.

10) Resolving Dublication Content issue or Canonical issue. With the canonical tag, you

    can specify your preferred version of any page URL.

11) Robots.txt validation

12) W3C Validation-Validating the html and other codes in your website can be a time

    consuming task.

13)Have a useful 404 page.

14) Better Anchor Text- Suitable anchor text makes it easy to convey the contents

    linked.

15)Webpage Size.

16)Redirect the non-www version of website to the www version or vise versa

17)Resolving /index.php issue.

18) Resolving /home and /Home issue.

19) Add a call to action button (if required).

20) design landing page.

21) Add Social Media Meta Data/Rich Snippet Codes.

22) Resolve Broken Link issue.

23) Create a XML Sitemap that tells search engines about the structure and hierarcy of

    your website.

24) Google page speed.

                                

                                                             OFF-PAGE SEO

1) Social Media Optimization

2) Social Profile Creation

3) Blog Writing

4) Content Writing

5) Press Release Writing

6) Social Bookmarking

7) Directory submission

8) Articles Submission

9) Blog Submission

10) Video Submission

11) Local Search Engine Submission

12) Press Release Submission

13) Creating Facebook, Twitter, Linkedin pages and posting updates and tweets.

14) Link buildind Activities

15) Site Submission to google yahoo and bing

16) Email Marketing

17) Lead generation

18) Content Marketing

19) Brand Awareness on Major networks for reputation management.

20) Competitor Backlinks Analysis

21) Disscussion Forum links

22) Forums commenting

23) Business listing

24) Blogs + Blogging

25) online video marketing

26) Guest Blogging

27) ques + Answ sites

28) Document Sharing

29) ppt sharing